About us
We are Beauty Believers, because we believe in beauty and look for it in everything we do.
We look for it in our planet and find it in its purest elements, in the authentic and unspoilt richness of their natural properties.
We look for it in our skin and find it in formulations that nourish and regenerate it, protect it and take care of it.
We look for it in small gestures and find it in the pleasure of those simple, delicate, perfect daily rituals, which day after day restore our awareness of a profound strength.
alkemy is the name of our programme, which we have designed for those who, like us, believe in beauty and want to enter into full connection with their lives, choosing to respect its natural rhythm.
The magic of nature, the rigor of science
Our products draw their strength from nature, which we celebrate with conscious and sustainable formulations.
Our respect for the places and times of nature goes hand in hand with scientific study and ongoing research: in fact, each of our formulas is developed in Italy, in Turin, by a working team of biologists and researchers.
The entire production chain is controlled and formulations are subjected to clinical and dermatological tests.
We expect the best and we want to create it
We select the best raw materials to create products that nourish, regenerate, protect and care for the skin gently and in depth.
We process seaweed, grape stem cells, buriti oil, shea oil and butter, and retinol to ensure that they express all their qualities to the full.
Discover here all the secrets of our ingredients
Natural cosmetics
The alkemy products are suitable for all skin types, even the most delicate.
They are dermatologically tested for sensitive skin.
Free of parabens, petrolatum, paraffins, silicones, sles and allergens.
Sustainability as a value
Respecting the environment and its elements, we only use recycled and recyclable materials for our packaging.
Furthermore, in our laboratory we use a system for recovering the water used during production to limit waste and electricity coming exclusively from renewable sources to help reduce CO2 emissions.
